If you are interested in this type of business for yourself, it’s a good idea to check out the sales statistics for your area, and the type of crafts that you are interested in. Visit retail/craft shows and take note of how many vendors there are of each type of craft, and who appears to be selling the most. Make up an informal survey for friends, co-workers, or groups you belong to, and ask what crafts appeal to them, and which they buy for gifts.

Once you’re satisfied that a craft business is a viable opportunity for you, the first option may be a business that you own and operate as a sole proprietorship, which means a significant initial financial investment, and establishing sales channels with craftspeople who will guarantee you a steady supply of goods. Or, you can become part of the sales network for an established company that has already tapped into the craftsmen’s network on a scope that you could not reach. In this case, you would become a consultant offering their stock products to potential customers at home parties, via a website, or at informal luncheon presentations.