There is an absolutely free advertising resource you really should be using to promote your business: online classified ads. If you are not utilizing this tool, start doing so today. You can place ads locally by city, nationally by state and internationally by country. These advertising services are just waiting to spread the word about your business far and wide.

Online classified ad sites are an answer to tight budgets and the never ending need to advertise ones business. All it will cost you is a little time to set up your ad campaign. Just follow the simple formula below.

Do a Google search of free online classified ads. Assemble a list of twenty five of the sites that come up. Create five folders in your computer and place five of the different classified ad site URLs in each folder. Label the folders Monday, Tuesday, Wednesday, Thursday, and Friday.

Go to each of the twenty five sites and register to open an account with them. If you are ambitious you can get registered at all of them in one sitting. Then go back to the first site in your Monday folder and compose an ad. Once it is written, open a notepad window and copy and paste your ad copy into it and save it. Then finish placing your ad as per instructions at that classified ad site. Go to the second, third, fourth and fifth sites in your Monday folder and copy and paste the text that you saved in notepad into the composition boxes at each site. It will go quickly. Repeat this process at all twenty five sites.

Now that you have your ad campaign in place all you will need to do is renew your ads on a consistent basis. You can renew them several times a day, once a day or once a week. If you renew ads at least once a week they will not expire and you won’t have to continually write and place new ads. Just zip through each site and click renew buttons. As you become familiar with the procedure it will go very quickly.

Are you overwhelmed by the amount of marketing technology available to mortgage professionals, but are still having a difficult time developing new mortgage leads? Everyone seems to be focusing exclusively on online marketing strategies. And sometimes the best plan is to do the opposite of what everyone else is doing. There is an opportunity to generate affordable mortgage leads using offline classified ads.

The cost to advertise in the classified section of your newspaper is relatively cheap for the amount of exposure you will be getting. And people still check out the classified ads on a daily basis, so you can generate new purchase leads almost immediately.

To get the most out of your small classified ad, you want to make it easy for the reader to contact you, but you also want to bribe the reader as well. Giving out a free report or list of available homes will result in a much higher response rate for your ad.

All of these requests for more information are hot leads. They are people who are interested enough in buying a home that they took the first step in contacting you. This is a gold mine.

Once you have a winning ad, you can expand out to other local newspapers, as well as the newspapers of the surrounding cities and towns. Just remember to give the reader an incentive to contact you, and make it as easy as possible, and you will have an almost immediately flow of mortgage leads each time your run a small classified ad.