Are you overwhelmed by the amount of marketing technology available to mortgage professionals, but are still having a difficult time developing new mortgage leads? Everyone seems to be focusing exclusively on online marketing strategies. And sometimes the best plan is to do the opposite of what everyone else is doing. There is an opportunity to generate affordable mortgage leads using offline classified ads.

The cost to advertise in the classified section of your newspaper is relatively cheap for the amount of exposure you will be getting. And people still check out the classified ads on a daily basis, so you can generate new purchase leads almost immediately.

To get the most out of your small classified ad, you want to make it easy for the reader to contact you, but you also want to bribe the reader as well. Giving out a free report or list of available homes will result in a much higher response rate for your ad.

All of these requests for more information are hot leads. They are people who are interested enough in buying a home that they took the first step in contacting you. This is a gold mine.

Once you have a winning ad, you can expand out to other local newspapers, as well as the newspapers of the surrounding cities and towns. Just remember to give the reader an incentive to contact you, and make it as easy as possible, and you will have an almost immediately flow of mortgage leads each time your run a small classified ad.