Affiliate Marketing and Oil Paintings Make a Winning Combination
OverstockArt, the online destination for handmade oil paintings and art reproductions, has teamed up with LinkConnector, an Affiliate Marketing Network, to create a successful affiliate marketing program.
With their unique product line and high commissions, OverstockArt makes it worthwhile for affiliates to care about what’s going on in the company. Further, keeping affiliates in the loop helps OverstockArt spread the word about the online store across many channels.
“By being pro-active, we have been able to recruit affiliates that have plastered our banners in high end décor sites and blogs,” says Amitai Sasson, Marketing Manager at OverstockArt
Sasson went on to say, “Being an online leader in your industry requires you to keep a close eye on your brand. Our brand has been growing mainly through word-of-mouth and we feel that our close connections with our affiliates have leveraged our success.”
OverstockArt.com took their Affiliate Marketing Program to the next level this past April as they teamed up with the nation’s top museums and celebrated Museum Appreciation Month.
“We were able to join forces with many Art Museums across the country. We had a month long event where we donated 20% of our sales through the affiliate marketing channel to Museums. It was a noble cause that aligned well with our will to spread the love for art,” said Sasson.
In the core of OverstockArt.com’s relationship with their affiliates is their product. “Affiliates like to offer their visitors products and services that are unique and hard to come by,” says David Todd, LinkConnector Representative. “The handmade oil paintings of OverstockArt are elegant, sheik items that affiliates love to be associated with.”