Let’s begin with the pros first. Not only can you browse for available jobs that are listed on classified ad sites, you can post your resume for jobs or positions that are of interest to you. Clearly, when you use both of these options, you are more likely to score a job. On the other hand, if you post a ‘position wanted’ ad, you have more of an advantage. Job wanted ads are placed by you so you have the control here. You are entitled to the flexibility and freedom to say whatever you would like. There is typically a lot of room to say anything about yourself that you would like. In other words, you can brag about all of your accomplishments and skills as much as you would like! The downside to this is that most classified ad sites require a monthly fee for this; some of which charge anywhere from $9.95 to $29.95.

Another pro to posting job wanted ads is that your security is top priority. Classified ad companies and businesses who are interested in you will keep your information private and secure. You will not receive scammers or other non-credible people responding to your ads. Simply put, only reliable and trustworthy people will respond to your ad if they are interested in what you have to offer. Classified ad companies will have all correspondences between you and the interested company channeled through them as well. Make sure you use a free email account when dealing with your personal identity for extra precaution. Your ad will need to be updated every-so-often. This process is very easy and fast. When writing your job wanted ad for the first time or to just revise it, make sure you stay away from loaded words and any ambiguities in the text description. Be sure to be specific in what you want out of a job and how much you want to be paid.

There are cons to job wanted ads, too. Since this is a fairly new concept, many classified ads do not have the option to post a position wanted ad. Since it is just starting out, many recruiters and hiring managers are not aware of this online feature or do not give it a lot of thought when considering candidates for hiring. Also, resumes and online job applications receive far more traffic than position wanted ads so that means that employers are most likely looking at these avenues first. It is easier for companies who are seeking employees to post what they want for the positions that they have available rather than sifting through a limited amount of personal job wanted ads.

Another con is that employers will search classified ads with keywords in order to find potential employees fast. They will use words that are most beneficial to their company and if your job wanted ad does not include their keyword, it will be missed. This goes for those who post just resumes, too. If their resume does not contain the keywords a business is looking for, they will not see the resume. Some recruiters may disregard job wanted advertisers as desperate or lazy people who want a job but are too busy or unwilling to make more of an initiative in finding a job. They may also view these ads as being too demanding which will shy them away from hiring. The last thing a business wants is an employee who makes impeding specifications and job wanted ads may come across that way even if you did not intend to.

Yet another con may include the misuse of your email by spammers and junk mailers. However, you should have used a free email account so once you have found a job, you can delete it and start new. Overall, the main point of advertising yourself is to find a good job that you feel you would enjoy. Employers who are interested in your ad will recognize that you are merely seeking employment in something you feel you would be good at and that is something they cannot argue with! So, advertising yourself, despite the cons, is not a bad idea!

Are you overwhelmed by the amount of marketing technology available to mortgage professionals, but are still having a difficult time developing new mortgage leads? Everyone seems to be focusing exclusively on online marketing strategies. And sometimes the best plan is to do the opposite of what everyone else is doing. There is an opportunity to generate affordable mortgage leads using offline classified ads.

The cost to advertise in the classified section of your newspaper is relatively cheap for the amount of exposure you will be getting. And people still check out the classified ads on a daily basis, so you can generate new purchase leads almost immediately.

To get the most out of your small classified ad, you want to make it easy for the reader to contact you, but you also want to bribe the reader as well. Giving out a free report or list of available homes will result in a much higher response rate for your ad.

All of these requests for more information are hot leads. They are people who are interested enough in buying a home that they took the first step in contacting you. This is a gold mine.

Once you have a winning ad, you can expand out to other local newspapers, as well as the newspapers of the surrounding cities and towns. Just remember to give the reader an incentive to contact you, and make it as easy as possible, and you will have an almost immediately flow of mortgage leads each time your run a small classified ad.